About Us

We focus on details so you can focus on customers

Cathy Monteith Busick

Cathy Monteith Busick

Founder/ Owner

Our Story

Insight Marketing is a boutique firm that specializes in providing comprehensive branding and strategic marketing services in an affordable manner.  Cathy Monteith Busick founded the company in September 1997 after working in two hospital systems as strategic marketing & planning director. Over time, she has gathered the most talented, experienced, creative partnerships for web development, graphic design and social media marketing.

While working with a variety of clients in multiple industries, the need for a systematic approach to marketing became abundantly clear. As a result the Pearls of Wisdom Marketing Approach© was developed and used to help clients identify and implement marketing steps.

Our Team



Graphic Genius

Sean comes from a big agency background and brings his talent to our clients.  He specializes in everything visual and is a master at production.



Digital Marketer

Elizabeth specializes in Social Media Marketing, Site Engine Optimization, E-commerce StoreFront development and basically everything you need to get noticed.



Marketing Coordinator

Mckenzie is a graduate of the Walker School of Business at Appalachian State University in Boone, NC.   She coordinates all of our projects.  She is also Google certified and works directly with clients on Google My Business, Google Ads, Google Web and Facebook strategies. 

Client’s Words

Team Player and Asset

Besides being a joy to work with, Cathy is a take-charge person who is able to present creative ideas and communicate the benefits to all team members. She has successfully launched several marketing plans for our company that resulted in increased revenue and drove more traffic to our website. She was extraordinarily helpful in meeting unique challenges presented to our company and her “outside the box” style made a great difference! Her ideas are fresh and new. She is a team player and certainly an asset to any organization.

– Jay Manner, General Manager / CEO, Mountain Aire Country Club

Savvy Marketing Professional

Cathy has extensive knowledge with regard to creative design and product marketing.  She keeps up with the ever changing landscape of  social media and digital marketing. Cathy collaborated with us to craft the marketing strategy for Cherokee Destination Marketing and was lead design consultant for all external media advertising on behalf of the Eastern Band of Cherokee Indians. Cathy is a team player who’s primary concern is customer satisfaction and market share growth.

– Robert Jumper, Eastern Band of Cherokee Indians

Professional with Personality

Loved working with Cathy! Happy to recommend to anyone!

– John Tissue, Executive Director, Cherokee Historical Association

Increased our Revenue

Cathy is a pure pleasure to work with and a big time team player.  In the midst of a national economic slowdown in tourism and travel, she worked with us as a marketing partner. She rebranded us and developed a national and regional media plan that resulted in the best numbers we’ve experienced in room occupancy, restaurant visits and golf rounds.

– Sammy Carver, Owner at The Waynesville Inn Golf Resort and Spa

Client Types

Over the years we have been fortunate to partner with a plethora of clients across multiple industries. We’ve worked with multi-million dollar companies along with small business start-ups.  Each client gets our attention to detail work ethic.

There are too many clients and projects to list here, but I’ll be happy to share upon request.

  • Banking 90% 90%
  • Healthcare 92% 92%
  • Education | Non-Profits 85% 85%
  • Tribal Marketing 95% 95%
  • Government 55% 55%
  • Attorney Marketing 85% 85%
  • Business | Industry 85% 85%
  • Golf Resorts | Country Clubs 90% 90%
  • Destination Marketing 95% 95%
  • E-Commerce | Web stores 85% 85%
  • Real Estate | Rentals 65% 65%
  • Retail | Restaurants 45% 45%
  • Political Campaigns 50% 50%

Are you ready to start?

We’ll make it painless!