Meet Insight

WE GET MARKETING!

The marketing world has changed tremendously since I started Insight Marketing in September 1997.  It is a fascinating, exciting time that allows smaller businesses to compete globally on the level of large corporations with big budgets.  We also get that sometimes your marketing and branding gets stale and you simply don’t have the time or don’t know where to start.  Give me a call if you are ready to hydrate your business, we will make it painless.
– Cathy M. Busick, owner/founder

Find out more

Years in Business

Projects done

Cups of Coffee

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Happy Clients

Services

Consulting

Whether you are just starting out or have been in business for years, talking with a professional marketing consultant will help take you where you want to go.

Web Design

You must be present to win in the digital age.  We provide comprehensive website and social media development. All with marketing in mind.

Branding

It’s more than just a logo!  We provide everything you need to support your marketing – while making you look really, really good. Ask about our Branding Kit.

Coaching

Our founder Cathy, teaches Branding & Marketing workshops through Western Carolina University’s Professional Development or upon group request.

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Graphic Design

Over the years we have designed everything from multi-media ad campaigns to 3-story outdoor signs and street banners. You dream it, we’ll create it.

Digital Marketing Management

We provide SEO (search engine optimization)  to websites we build, to make them perform better in search engines. We also manage SEM (search engine marketing) campaigns like pay-per-click (PPC). 

Just the Facts, Ma’am

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Responsive Websites

85% of all websites are read from mobile devices such as cell phones and tablets. 57% of users say they won’t recommend a business with a poorly designed mobile site.  – CMS Report

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Digital Marketing

There are 2.3 billion active social media users and 91% of retail brands use 2 or more social media channels. Visual content is 40 times more likely to get shared on social media than other types of content. – Brandwatch

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Email Marketing

When it comes to purchases, email has the highest conversion rate (66%), when compared to social, direct mail and more. – Direct Marketers Association (DMA)

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Mobile Searches

72% of consumers who did a local search visited a store within five miles.  28% of searches for something nearby result in a purchase — Google

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Is Direct Mail Dead?

Highly debatable and totally depends upon your industry.  There is a resurgence in direct mail due to the spamming nature of emails. Also, 79% of consumers act on direct mail immediately verses 45% on email.
– Direct Marketers Association (DMA)

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Should you do both SEO and SEM?

Search Engine Optimization (SEO) is like getting fed by planting a garden, while Search Engine Marketing (SEM) is like going to the grocery store to eat now.

Client’s Words

Team Player and Asset

Besides being a joy to work with, Cathy is a take-charge person who is able to present creative ideas and communicate the benefits to all team members. She has successfully launched several marketing plans for our company that resulted in increased revenue and drove more traffic to our website. She was extraordinarily helpful in meeting unique challenges presented to our company and her “outside the box” style made a great difference! Her ideas are fresh and new. She is a team player and certainly an asset to any organization.

– Jay Manner, General Manager at Mountainair Country Club, Burnsville, NC

Creative, knowledgeable, and affordable

Cathy and the team at Insight Marketing have done a great job rebranding my company, Carolina HR. In addition to completely updating our website, they have created and now manage all of our digital marketing content.  The team at Insight Marketin is very creative, knowledgeable, and affordable.  I highy recomend Insight Marketing for all of your digital marketing services.

– Stephen Murphy, CEO at Carolina HR, Asheville, NC 

Professional with Personality

Loved working with Cathy! Happy to recommend to anyone!

– John Tissue, Executive Director, Cherokee Historical Association

Savvy Marketing Professional

Cathy has extensive knowledge with regard to creative design and product marketing.  She keeps up with the ever changing landscape of  social media and digital marketing. Cathy collaborated with us to craft the marketing strategy for Cherokee Destination Marketing and was lead design consultant for all external media advertising on behalf of the Eastern Band of Cherokee Indians. Cathy is a team player who’s primary concern is customer satisfaction and market share growth.

– Robert Jumper, Eastern Band of Cherokee Indians

Increased our Revenue

Cathy is a pure pleasure to work with and a big time team player.  In the midst of a national economic slowdown in tourism and travel, she worked with us as a marketing partner. She rebranded us and developed a national and regional media plan that resulted in the best numbers we’ve experienced in room occupancy, restaurant visits and golf rounds.

– Sammy Carver, Owner at The Waynesville Inn Golf Resort and Spa

We are certified in Google My Business, Google Ads , Google Web Designer, and Yoast Search Engine Optimization.